It’s tempting to treat regulatory compliance the same way you treat distribution: solve it for the first market, then repeat the exercise for the next one when it comes up. For a single market, that’s fine. For a product rolling out across several, it’s usually the more expensive path.
The reason is that a lot of the work overlaps — the same RF or EMC test data, the same technical documentation, the same underlying product information — but only if it’s planned that way from the start. Submit to South Africa first with no eye on what Namibia or Zambia will eventually need, and you’ll likely end up re-doing work that could have been done once.
A coordinated multi-market strategy front-loads a bit more planning in exchange for a lot less duplicated effort later — which is the trade nearly every client rolling out across more than one of these markets ends up wanting once they’ve seen the alternative.